If you've experienced business long enough, you understand gaining new business is essential to the growth of one's company. In a few industry's new blood is the lifeblood of the business and without it, you die. In order to achieve your full potential in your venture, then you will need to have ongoing marketing strategies that may grow your business each year.
A lot of Award Shop owners need to develop corporate business and gain them as a normal account. After all, who wouldn't want a good repeat account with a corporation like, American Airlines or Wendy's? Gaining these kind of monthly accounts can boost your business and can also be used to secure other accounts aswell.
Think about this... you have an engraving business and you supply numerous products from plaques, trophies, badges, pens, etc... and you want to develop a merchant account with your local McDonald's. You might or may not know the owner, manager or anyone employed there on an individual basis at the moment. However, when you do introduce yourself and your line of business, be prepared to hand the "decision maker" an impressive item. Not really a simple business card with your contact info, give them something that will cause them to keep in mind you.
Here's the idea... A lot of people enjoy receiving a thing that has been personalized for them, something with their name onto it. You as an engraver have all sorts of items it is possible to engrave and show the manager as gift, introducing your organization. Another impressive look would be to have their logo design or corporate insignia engraved on the piece aswell. I suggest developing a "sample" of what you will like to do for them monthly and plant the theory for them to present an Employee of the Month award.
Present the owner (or manager) with a 7x9 designer plaque that has their corporate logo and name engraved onto it, along with wording that best describes the appreciation award. If you don't currently have their logo on file, you can obtain it without difficulty by searching the web for logos & clip art online. Additionally, create for electrical panel phenolic labels that also offers their name and logo on it. Plan to leave these things behind as a free sample, demonstrating your services and products.
Another nifty move to make is show them a large perpetual plaque. Something around a 10x13 with a good brass header plate which has their corporate logo engraved large. If you own a laser engraver, laser their logo on black brass and present it on a walnut board. Also, double plate the header having an additional piece of gold brass and it'll cause the engraved logo to stand out more on the brass plate.
Having a worker of the Month award is ideal for showing appreciation to workers who do their job well. This will create an ongoing month-to-month award program that may enable you to show off many other products available for you for them. Consider it, if you are the one doing their awards and they want a banner for a particular promotion, they're going to call you. It's your company that's on the forefront of these mind, due to them calling or seeing you every month for his or her Employee of the Month awards. Including getting additional nametags made for new employees which are hired every week, month or quarter.
Establishing this type of account will enable you to generate more accounts just like it. Imagine likely to other establishments with exactly the same idea and adding the fact that you already take action for McDonald's, Wendy's, etc... Thus giving you more clout and in turn builds your corporate business faster.
Using these kind of ideas to "get your foot in the entranceway" will capture new business for the award shop and continue steadily to grow your business.